We at Tirolez have a history that fills us with pride! Since 1980, we have followed the premise that we would only offer quality products to our consumers, as well as everything we choose to serve at the table of our own families.
Our products bring the love of our family to yours!
START
It was in Tiros, a small town in the countryside of Minas Gerais, that the young engineers Cícero and Carlos Hegg saw the opportunity to undertake and, in 1980, our love story with for cheese begins.
The brothers acquired the Franco dairy industry, maker of Mineirão cheese, and soon began the search for quality milk in the region, which is known as one of the most important dairy basins in the country.
"After all, to make a good cheese you need high quality milk"
The first products to be produced at that time were Prato Cheese and Butter. In 1981, the affection for the city that welcomed us led to the change of the name Mineirão to Tirolez. A tribute to the city of Tiros.
The 1990s were marked by several important milestones for Tirolez. Our sales, which were previously concentrated in the Southeast of the country, was spread Brazil. The flavor and quality of the products also gained the hearts of Brazilians, who were able to closely follow the innovations we brought to the market in this decade.
In 1992, we launched the first line of Specialty Cheeses produced in the country (Gouda, Swiss, Steppe, Emmental Cheese) and, in 1994, we introduced to the Brazilian market the first line light cheese, such as Mozzarella Cheese, Prato Cheese and Minas Light Cheese.
In 1999, we expanded our operations to the foreign market, taking our cheeses to different countries on five continents.
Keeping up with the needs of the market and our consumers, in 2008 we inaugurated the category of Creams in the country, with the launch of Ricotta Cream Tirolez, a product that is a success on the Brazilian table. Two years later, we pioneered in yet another launch, that of Minas Fresh Cream.
In 2015, we launched the Lactose-Free Tirolez line, which reached the market with Mozzarella, Prato, Minas Fresh, Minas and Cottage cheeses. In the next few years, with the addition of Soft Spreadable and Ricotta Cream, it became the most complete line of lactose-free cheeses in Brazil.
The innovations don't stop there, in 2020, we launched Tirolez Stick, a Mozzarella stick practical, tasty, healthy and perfect for any time of the day.
Tiros - MG
Arapuá - MG
Quintinos - MG
Lins - SP
Monte Aprazível - SP
Caxambu do Sul - SC
We are one of the most traditional dairy brands in the country and we produce more than 30 types of products, that can be found all over Brazil.
Our products are made with love and affection in the six Tirolez factories that are located in the states of Minas Gerais (Tiros, Arapuá and Carmo do Paranaíba), São Paulo (Monte Aprazível and Lins) and Santa Catarina (Caxambu do Sul).
Get to know Tirolez factories up close!
• We like people
• We act like an owner
• We are transparent
• We grew up together
• We love what we do
Offer with excellence
nutritious food, healthy
and tasty.
Be a company of innovative
food, present in people's lives
and socially sustainable.
Our History
The 80's
The 90's
The 2000's
Tirolez Today
Values
We at Tirolez have a history that fills us with pride! Since 1980, we have followed the premise that we would only offer quality products to our consumers, as well as everything we choose to serve at the table of our own families.
Our products bring the love of our family to yours!
START
It was in Tiros, a small town in the countryside of Minas Gerais, that the young engineers Cícero and Carlos Hegg saw the opportunity to undertake and, in 1980, our love story with for cheese begins.
The brothers acquired the Franco dairy industry, maker of Mineirão cheese, and soon began the search for quality milk in the region, which is known as one of the most important dairy basins in the country.
"After all, to make a good cheese you need high quality milk"
The first products to be produced at that time were Prato Cheese and Butter. In 1981, the affection for the city that welcomed us led to the change of the name Mineirão to Tirolez. A tribute to the city of Tiros.
Our History
The 80's
The 1990s were marked by several important milestones for Tirolez. Our sales, which were previously concentrated in the Southeast of the country, was spread Brazil. The flavor and quality of the products also gained the hearts of Brazilians, who were able to closely follow the innovations we brought to the market in this decade.
In 1992, we launched the first line of Specialty Cheeses produced in the country (Gouda, Swiss, Steppe, Emmental Cheese) and, in 1994, we introduced to the Brazilian market the first line light cheese, such as Mozzarella Cheese, Prato Cheese and Minas Light Cheese.
In 1999, we expanded our operations to the foreign market, taking our cheeses to different countries on five continents.
The 80's
The 90's
Keeping up with the needs of the market and our consumers, in 2008 we inaugurated the category of Creams in the country, with the launch of Ricotta Cream Tirolez, a product that is a success on the Brazilian table. Two years later, we pioneered in yet another launch, that of Minas Fresh Cream.
In 2015, we launched the Lactose-Free Tirolez line, which reached the market with Mozzarella, Prato, Minas Fresh, Minas and Cottage cheeses. In the next few years, with the addition of Soft Spreadable and Ricotta Cream, it became the most complete line of lactose-free cheeses in Brazil.
The innovations don't stop there, in 2020, we launched Tirolez Stick, a Mozzarella stick practical, tasty, healthy and perfect for any time of the day.
The 90's
The 2000's
We are one of the most traditional dairy brands in the country and we produce more than 30 types of products, that can be found all over Brazil.
Our products are made with love and affection in the six Tirolez factories that are located in the states of Minas Gerais (Tiros, Arapuá and Carmo do Paranaíba), São Paulo (Monte Aprazível and Lins) and Santa Catarina (Caxambu do Sul).
Get to know Tirolez factories up close!
Browse the images and discover all our factories!
Tiros - MG
Arapuá - MG
Quintinos - MG
Lins - SP
Monte Aprazível - SP
Caxambu do Sul - SC
The 2000's
Tirolez Today
• We like people
• We act like an owner
• We are transparent
• We grew up together
• We love what we do
Offer with excellence
nutritious food, healthy
and tasty.
Be a company of innovative
food, present in people's lives
and socially sustainable.
Tirolez Today
Valores